Kewirausahaan Digital di Ekonomi Gig: Analisis Tren Kategori Jasa Freelance Paling Populer di Indonesia
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Abstract
This study examines the dynamics of digital entrepreneurship within Indonesia’s gig economy by analyzing the most popular freelance service categories on two major platforms: Sribu and Fastwork. The research aims to identify prevailing trends, compare platform strategies, and assess their implications for digital entrepreneurs. Using secondary data collected from both platforms and analyzed with descriptive statistics and trend analysis, the study finds that Sribu adopts a specialization strategy in creative visual services such as graphic design, branding, and product visualization, while Fastwork implements a diversification approach, offering a wider range of services including digital marketing, software development, and business consulting. These findings reveal that specialization can strengthen brand reputation but is sensitive to market fluctuations, whereas diversification provides market resilience but may dilute focus on certain categories. The study concludes by recommending adaptive strategies for entrepreneurs and policy support to foster inclusive digital entrepreneurship growth in Indonesia.
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